Fanta
Snack in the Name of Play
Fanta saw an opportunity to create new rituals that intensify every snack and protect snacktime from becoming just another mundane part of the day. As the delivery lead for OpenX, WPP’s integrated agency workflow for Coca-Cola, I lead a team of of seve agencies to develop a creative platform that was launched globally. I was responsible for all deliverables across multiple work-streams (Creative, PR, Shopper, Insights, Technology, Strategy & Influencer), while also helping lead the client relationship with the Fanta brand managers.
Campaign Assets
To bring the new creative platform to life, I oversaw a 10-day production shoot in Capetown to capture video content and key visuals. To add complexity, each scene was shot three times in order to ensure accurate representation of the bottles used by Fanta globally. We delivered hundreds of versions of the hero video in various cutdowns and aspect ratios.
Hero TVC
Social Cutdown - Stylish Sipper
Social Cutdown - Shy Snacker
