PlayStation & Bethesda Softworks

Over the course of my 9+ years at AKQA, I’ve worked on countless video game launches. They’re always equal part challenging and rewarding because the fans hinge on every piece of content released into the wild. For 5 years, AKQA was the agency of record for all PlayStation first party games. I served as the program lead, responsible for scoping, staffing and the delivery of all strategic, technology, analytics and creative assets.

Every video game has a unique value prop. We are typically brought in before a game is announced to help establish the brand positioning and visual identity. This evolves into a full fledged marketing campaign with a variety of assets including: video trailers, key art, experiential, digital advertising and PR-able ideas. It has been exciting to be a part of some of these blockbuster releases that have helped define the gaming industry.

Below is a sampling of my work in video games.